IIM Calcutta

Tamil

Rajni’s evolution, an economic perspective


By Gokul B

This is not a review for Endhiran.

Well that doesn’t mean I won’t be talking about the movie. I would of course. But I would be talking of random aspects which I thought of at various points through the day, while watching it and while discussing about it. Reviews are but a way of either selling a movie or degrading it, and the former is not necessary for a Rajni movie while the latter would amount to blasphemy.

And also excuse me for the title. Being an MBA student, I am obliged to use terms like “economy”, “branding”, etc in whatever I write.
Murattu Kaalai
One thought which kept playing in my mind throughout the movie was the evolution of Rajni. My friends from the north keep asking me what’s the Rajni craze all about. Why does the man signify so much to his fans, much beyond what any star ever has. Well the answer I can think of is, the man has always portrayed what an ordinary man aspires to be. Rajni attained stardom playing Kaalaian in Murattu Kaalai, at a time when TN was primarily agrarian and people associated themselves with a lifestyle where the fields and the livestock played a huge part of their existence. At that time, for a man, the greatest glory possible could be to tame the wildest beast in the local Jallikattu. It would be his ultimate claim to fame in his small little world of village fairs and festival time games.
(more…)